What's our Story?
WHAT IS Badelli AND WHAT ARE OUR PLANS?
At Badelli Designs, we are passionate about offering classy, unique designs that utilize art-illustrations/cartoons and pay copyright to various artists who have created great works of art.
We believe that horse-racing carnivals should be a fashion statement, a chance to dress up and enjoy a vibrant atmosphere. To this end, we started with men’s ties.
Soon, we plan to expand our range to include casual shirts featuring designs from local and overseas artists, to create ‘conversation starters’ that will help people to initiate conversations more naturally. We want all people to feel confident and stand out in a crowd.
Roger Baddeley
WHO CREATED Badelli?
Our founder, Roger Baddeley was born in New Zealand and travelled extensively when he left home, Soon after arriving in London, he discovered that he had entrepreneurial skills and decided to pursue them...
My first entrepreneurial experience was when I realised that many British citizens had the perception that all Kiwis and Aussies came from farming backgrounds. To make use of this, I placed ads in Farmer's Weekly and New Zealand/Australian House offering work for people from my part of the world who had farming experience. I charged a few quid for my efforts once work was confirmed.
I also took on a haymaking job, something I loved. It allowed me to work and travel at the same time.
My experience showed me the importance of entrepreneurial thinking and taking action.
In 2003, my dream of starting my own business finally came true. I was in Sydney, doing bricklaying labor, but I had a burning desire to work for myself. Then, my luck changed.
One night, at a club where Midnight Oil was playing, I met a guy I'd met before in Nepal. We decided to start a business together in advertising. With limited capital, we quickly achieved success. We began small in North Sydney, then opened branches in Singapore and Brisbane.
Eventually, I sold my share of the business to keep travelling and follow my passion.
In my third business, I designed a portable massage table and became an industry leader in alternative medicine and preventative healthcare - a now multi-billion dollar industry. It was challenging to compete with pharmaceutical companies, modern medicine, also known as allopathic medicine, as well as the government, but I was triumphant in the end.
The director of the Chicago School of Natural Therapies wrote an article back in the 70's which I used to send out with my massage table brochures. In the article, he said that the diseases of the 80's (and beyond) were addiction, alienation, burnout and a lack of touch, which was worse than vitamin deficiency.
I believe this article was a major contributor to the success of my business. I later retired and moved onto a new venture, promoting artists around the globe. Badelli Designs is the next chapter of my story.
Roger Baddeley - , an award-winning creative entrepreneur from Sydney, capitalised on a government initiative in 2003 to reduce construction and demolition waste going to landfills. In a city running out of space for waste, he salvaged valuable and seasoned materials from houses, reselling and recycling them while separating out only a small amount of rubbish, bricks, concrete, and tiles, which could be crushed and reused as road base.
I have been running a recycling yard in the Blue Mountains and publishing a magazine to raise awareness of waste management, recycling, environmental conservation, and occupational health and safety. This initiative has been well received by the industry and government departments, such as Workcover, as the industry continues to grow. We can all come together to protect our planet and ensure the safety of those working in the industry. Joining this movement is easy and can make a huge impact.
It was instantly successful and I made a healthy profit selling advertising in the first issue, called The Demolisher.
A family tragedy followed this success so I walked away from everything to recover and chose Vietnam.
01
The University of Arts in Ho Chi Minh City
I was inspired while working with students at the University of Arts in Ho Chi Minh City, Vietnam in 2005-2007, where I wanted to encourage them and with a list of design concepts I gave them to be printed on T-shirts. I then bought them and paid more for 1st, 2nd & 3rd in each category. From that experience and my love of art, plus a desire to bring something different as a fashion designer I developed Badelli clothing designs and CRAZYFOOLS ‘Livin’ a crazy world’ concepts.
02
CrazyFools Concept
Badelli designs are more conservative designs, than CRAZYFOOLS concepts that came out of my love of sport, when I thought that sports merchandise designs were lacking in creativity, so I want to develop artistic interpretations of fans favorite sports, like illustrations, so that sport’s clothing can be worn out as more of a fashion statement and also give the wearer a feeling of pride supporting the sport of their choice.
03
Love for Art
Also I would like to develop industry specific designs, e.g if you work in IT there would be many opportunities to create designs on T-shirts that perhaps were on the humorous side and the wearer could have a different joke and image to wear every day of the week.
CRAZYFOOLS ‘livin’ in a crazy world concepts can be very colorful, humorous, outrageous even to provoke conversation, or ‘conversation starters’ as I like to call them, to be worn when single people go out to have fun and meet other singles.
Got us some questions?
BASED IN AUS, DELIVERING WORLDWIDE